Development Strategy
4 pillars for the future of the Moroccan automotive industry
Position the Moroccan automotive industry in the TOP 5 most competitive platforms
An ambitious strategy to make Morocco a reference automotive hub, combining industrial excellence, innovation and sustainable development.
TOP 5 competitive automotive platforms
Sustainable and inclusive growth
250K+ jobs in the sector
Excellence and innovation
Our Objective
Support the Moroccan automotive sector to become competitive, integrated, attractive and visible internationally.
The 4 Strategic Pillars
A structured approach to achieve our objectives
Industrial upgrading
Strengthen the industrial fabric, local integration and workforce adaptation for EVs and sustainable energy
New investment opportunities
Identify investment prospects in current and future industrial zones
Engineering & Innovation
Support R&D and technological innovation to maintain competitiveness
Sector support
Support the automotive industry towards competitiveness and international visibility
Participate in the transformation of the Moroccan automotive industry
Together, let's build the future of mobility. Join the 160+ members of AMICA and contribute to the development of the sector.